A Short Book to Make a Big Idea Accessible
Announcing The Great Sleepwalk: The Markets That Program Us — on Kindle (from 2 Dec 2025) paperback (from 8 Dec 2025)
Plus: a new fund to support the team documenting this work.
For years, people have asked me to explain — simply and clearly — what I actually do.
My work spans markets, data, identity, coordination, and digital infrastructure. It’s complex, interconnected, and often difficult to describe without diving into academic papers, policy briefs, or long-form analysis.
So I finally wrote something different.
A short, 54-page book designed to be read by anyone — in one sitting.
Today, I’m excited to share that The Great Sleepwalk: The Markets That Program Us is now available on Kindle and in paperback.
This isn’t a research tome. It isn’t a grand theory. It’s a small book with a simple goal:
To make the ideas behind my work accessible to everyone — clearly, briefly, and without jargon
What’s inside this 54-page book
A simple story of how modern markets quietly shape our behaviour.
Why people can be deeply visible inside platforms yet invisible to the wider economy.
How we drifted — sleepwalking — into systems that coordinate us through gentle anticipation.
Why this matters for workers, communities, and the next generation of markets.
A light, readable introduction to the challenges my team and I are working on around the world.
It’s not a comprehensive argument — it’s a doorway into my world and a clear map of the landscape so readers can understand the world we’re building toward.
Releasing on Kindle on 2 Dec 2025 and paperback on 8 Dec 2025!
Alongside the book: a fund to support the research team
To keep documenting and studying these real-world deployments, I’m also launching a public fund to support the academic and field researchers who do the work behind the scenes.
Their role is vital.
They turn the work that we do into insight, deployments into evidence, and stories into learning.
Learn more or contribute here: