A Mini Book to Make a Big Idea Accessible
Announcing The Great Sleepwalk: The Markets That Program Us — on Kindle (from 2 Dec 2025) paperback (from 8 Dec 2025)
For years, people have asked me to explain — simply and clearly — what I actually do.
My work spans markets, data, identity, coordination, and digital infrastructure. It’s complex, interconnected, and often difficult to describe without diving into academic papers, policy briefs, or long-form analysis.
So I finally wrote something different.
A short, 54-page book designed to be read by anyone — in one sitting.
Today, I’m excited to share that The Great Sleepwalk: The Markets That Program Us is now available on Kindle and in paperback.
This isn’t a research tome. It isn’t a grand theory. It’s a small book with a simple goal:
To make the ideas behind my work accessible to everyone — clearly, briefly, and without jargon
What’s inside this 54-page book
A simple story of how modern markets quietly shape our behaviour.
Why people can be deeply visible inside platforms yet invisible to the wider economy.
How we drifted — sleepwalking — into systems that coordinate us through gentle anticipation.
Why this matters for workers, communities, and the next generation of markets.
A light, readable introduction to the challenges my team and I are working on around the world.
It’s not a comprehensive argument — it’s a doorway into my world and a clear map of the landscape so readers can understand the world we’re building toward.
Available now!